COMSTRAT 485 - PR Management & Campaigns
In this course, our class created and managed a month-long promotional campaign. Our goal was to secure a $300 sponsorship, sell 125 tickets to a movie screening, and increase overall awareness of the Kenworthy Theatre. We exceeded our ticket goal by 38% and estimated roughly $2,500 in profit for the theatre.
Final Campaign Book
Final Campaign Book
My team’s final campaign book outlines each step of our process.